SWOT ANALYSIS ON JAGAN

Strengths, Weaknesses, Opportunities and Threats... 

This is shortly SWOT Analysis, a management practice to assess a current
situation by analysing various factors. Here's a short SWOT analysis on Y.S. Jaganmohan Reddy, who is faced with lot many opportunities and also an equal number of threats.

Everybody knows Jagan entered politics only six months before his first election to Kadapa parliamentary seat in 2009 and before that he was a full-time serious business professional based at Bangalore, evincing little interest in state politics.

Jagan's underlying Strength is his dad and his 'populist leader' image.YSR's demise came a bit early... Early in the sense, before he could groom his son to fit in when he steps into his shoes. But, nature had its way and YSR was suddenly no more, leaving the scion Jagan with little scope to nurture himself as the political heir-apparent in Andhra Pradesh. The confidence-personified Jagan left no stone unturned and started demanding his share of the cake from the Congress high command, right from the word 'Go'. The high drama enacted before YSR's burial when senior ministers and MLAs started a signature campaign seeking Chief Ministership for Jagan did cause serious embarrassment to Jagan himself and party high command. The incident even gave the opposition TDP a whip to beat the Congress with its favourite slogan: 'Padhavulakosam Paakulaadatam Congress Naizam'. This early indication and media projection of Jagan as a power-monger came as a dampener in his pursuit and proved to be a Weakness.

It was the first blow to Jagan. Caught in the 'CATCH 22' situation, Jagan apparently had only two options. Demand for his pound of flesh immediately or be forgotten during 2014 elections. So, he opted for the first and plunged into action.

'Odarpu Yatra' was meant to be an option to keep in touch with the ground level masses. With four years in hand to go for polls, Jagan had a great Opportunity to be among his followers and the public at large. A huge chunk of populace in the Rayalaseema and Coastal Andhra belt sailed with him.

The mileage achieved through Odarpu Yatra was negatived after the CBI stepped in. With the excavation of cases of money pouring into Jagan's companies and the CBI succeeding in charge-sheeting the accused, getting one or two of them arrested, including Jagan's auditor and key lieutenant in his business empire, V. Vijaysai Reddy, Jagan is clearly on the defensive. This is going to be a major Threat for him in the coming days. It is only a matter of time for the CBI to pounce upon the Accused No.1, but the UPA Government will not allow Jagan to be arrested, for, it will trigger a sympathy wave in the latter's favour, who will extract the full benefit through his mouthpiece Sakshi newspaper and television channel.

Even as the CBI is inching ahead towards its goal by arresting those closely associated with Jagan's businesses, the undaunted scion is on his perennial 'Odarpu Yatra', consoling the kin of those who died of shock after hearing YSR's demise. The list of deceased is endless and one wonders if the Yatra would continue till the 2014 elections...!

If the CBI succeeds, then it will be Odarpu time for Jagan...!